We made these for the people who already know their city — not the postcards, not the souvenirs, the city. A few places we've been quietly obsessed with this season. Each one a love letter, etched and pressed onto something you can wear out the door.
Take your time. They're best read like a letter — slowly, with the picture in mind.
There's a colony of African penguins at Boulders Beach who don't know they're famous. Just behind them, Table Mountain holds the line. Cape Town doesn't pose for the camera — it just lets you watch.
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Up where the cliffs are steep and the wind has opinions. The puffin doesn't fuss, the Hallgrímskirkja steeple just stands there, and the postcode starts with two zeros — like the city's still waking up.
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Not the lions. Not the guards. The urban fox that walks Buckingham Road at 3am like it pays rent. SW1A 0AA is the most famous postcode in the world — and we put it on the back of a fox.
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Switzerland's quiet capital wears a bear on its flag. We put it on the chest, rearing up. And because brown bears wear brown — this is the first piece off the black, in a colour the bear approved.
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Every October the streets fill with jacarandas and nobody asks why we love it — we just do. The locals call it Jacaranda City. We didn't put a building on this one. We put the tree.
Inquire → via @wearmytownThe hoodies are just the start. Two more silhouettes are dropping soon — same etched stories, new fits. Slide in the DMs to be first in line.
first off the rack
lighter, same story
To grab any of these, just slide into the DMs. We'll talk you through fit, the colourways, where you are, and how it gets to you. No fuss. No checkout. Just a conversation, like the rest of this letter.
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